Here’s a little background into who I am, how I think and my story. Yes, this is me talking and none of that 3rd person nonsense!
First of all welcome. I’m excited to have you join me on this journey. I call it a journey because that’s truly what it is. If you’re an entrepreneur who has ever thought, “I’m way too smart to be working so much and making so little!” then there’s a good chance you’ll benefit from being here.
When I talk about business and marketing it’s always in the context of a “lifestyle business.” That means freedom! Freedom to do what you want, when you want without concern for time or money.
You’ll learn automation, systematization, outsourcing and marketing, while still keeping your business, simple! Yes, it’s possible. But only if you are willing to challenge “conventional” thinking.
As far as my background . . . I’ve been running my own law practice since 2001. After about 2 years of being on my own I was making about $37K a year and working over 60 hours a week.
But I continued to work my ass off and yes, I kept making more and more money. But it just never seemed fast enough not to mention the hours got longer and longer.
So in 2006 I decided something had to change. I stopped doing what every other lawyer was doing and started learning about marketing, automation, systematization and my personal favorite, outsourcing!
Within 12 months I had created a business where I was working under 20 hours a week and making well over $100K a year! Within 6 months of that I was under 5 hours a week and making even more.
Then in 2008 I wrote a book sharing exactly how I build my business and how other professionals, particularly lawyers and other white-collar professionals, could do the same. I also started Marketing Briefs.
I enjoy working with intelligent, progressive people who are doing well, striving to get better and are, or are interested in, creating a “lifestyle” business.
On the personal side, I am married to a wonderful woman, Karina. I’ve been a vegan/vegetarian since October 2012 and I’m a big fitness guy (biking particularly floats my boat).
Finally, nothing is more enjoyable for me than dinner out with good friends and great conversation. Throw in a whiskey or two for good measure
I’m not a people-pleaser. I’m down-to-earth and will always (maybe too often) give you a straightforward answer. I don’t subscribe to the school of thought that requires me to be overly polite, politically correct or bend over backwards for people who could care less about me.
Finally, I question everything. Even more so as I get older. If anything, I wish I had started doing this earlier in life. Too many people live in a world where they believe they need to grab their share of the pie before someone else does. That’s not me or the people I work with.
I live in a world where there are more than enough pies to go around and if someone gets a piece before you, that piece was meant for them. Yours is waiting and will be better than the one that went to someone else.
Welcome to Marketing Briefs!
Keep life simple and always remember to play!
Sameer Kumar, J.D.